Implementation plan

In this learning assignment I made a plan how to utilize social media tools in a fictional company. I have dreamed for a while about opening a gym in the neighborhood where I live so this plan is for that purpose.

   

Background  

The aim of this plan is to make an implementation plan for a new gym and cafe in a town. The main purpose is to market the gym and get people know more about the company. The social media plan is going to be executed before the actual opening.   

Target group 

The target group for this plan are especially people living in that neighborhood or close by where the gym is going to be opened. There is no gym in that area. The target group consist of people who are interested in exercise and also stay at home mothers, because the gym also offers special activities daytime to them. The area is very popular among families.  

  

Social media tools and services and how they are used  

For this implementation plan I chose couple of social media tools to get started with. The reason why I chose these platforms is that they are the most well-known in the business and with the help of those the company can get the maximum attention.  

The first social media tool is Facebook. Facebook is probably known almost for everyone. It is good platform to market new products and services. First company need to establish Facebook page where they inform about the new gym. Also, a competition where some can win a membership is a good idea. It is possible to buy ads that are visible for people in target group. There are also many local groups in Facebook where company can advertise and post news. It is important that people are aware about the new company and its services before the grand opening. In Facebook they can also arrange events and invite people to join. This is quite effective way, because people you invite will get a notification and often notice the event. Often when a person accepts event invitation, also her/his friend get a notification about that and can also join and read more about the event. 

The other social media tool that they can use is Instagram. It is also very popular platform. In Instagram users can share pictures, videos and stories. Also, in Instagram it is possible to open company account. There company can share pictures, but mainly I would recommend Instagram for sharing videos and stories. Via Instagram stories the viewers could see how the gym looks like and hear more about its services. This could bring lots of added value. Even though Instagram is owned by Facebook, it still attracts different people and offers different tools. Instagram would be a great place to show sneak peeks and wake up interest.

One social media tool that the company could use are blogs and social media influencers. There are some bloggers in the area whose blogs are focused on well-being and healthy lifestyle. Company could offer them blogger´s event where they could get acquainted with the company and get free membership. Many people rely on influencer´s opinion or at least follow them actively in social media. That way the gym could get positive attention in many social media platforms. However, it is important to choose local bloggers who know the area and its people.  

In my opinion, these are the tools to get started with. At first stage, the most important thing is to get people to know the company and talk about it with their friends. There need to be competitions and happenings to raise the interest. It is important to be active in social media in early stage and continue that also later. Later the company can also think other tools in social media, but at first this are enough if they are well maintained. 

There are also some security and privacy issues to think before launching these accounts. Of course, it is important that company keeps good care about the login information and tries to prevent hacking in every possible way. The other important issue is related to privacy. Company needs visitor's permission for publishing videos or pictures about them. That is why it is important to think what kind of videos they will publish and think carefully also the posts. Sometimes there might also come misunderstandings, so it is good to be careful and read texts carefully.  

Updating and maintenance 

This implementation plan needs to update in the future if my dream one day come true and I could open the gym. Social media tools are changing and developing all the time, so there might come some improvements. These kinds of plans need regular update and it is also good to look about the analytics to find which ways are the best ones to market.